We believe in order for us to do our part and help the FGC grow, the bond and partnerships with our vendors must be strong. Our relationship with each of our partners isn't just about purchasing their inventory and reselling them, but also working alongside our partners to help create new quality products that are both evolutionary as well as revolutionary. We are constantly working on new ideas and projects with our partners to bring some of the hypest products on the market.
Partners
| Brook LLC |
Brook has been an exceptional partner from day one, and ARCADESHOCK has played a key role in shaping some of their most influential products. As one of only three parties involved, we helped test, name, launch, market, and fund the Brook Universal Fighting Board—the most popular aftermarket PCB in the FGC. We also collaborated on the essential PS3/4 to NEO•GEO converter, which we funded entirely and continue to sell exclusively, helping stabilize a market that suffered from extreme shortages and inflated prices. Our consultation also contributed to the development of the PS3/4 to PS2/PS1 Super Converter, now used by players worldwide. Through every project, Brook’s unmatched commitment to its vendors and customers continues to set the standard for reliability and support in this industry. |
| VARMILO ARCADES |
Varmilo, known worldwide for its craftsmanship in premium mechanical keyboards, has brought its design precision and attention to detail into the arcade-stick world—and ARCADESHOCK is proud to be the partner guiding that transition. By collaborating closely with Varmilo, we’ve helped bridge their world of high-end materials and user-focused engineering with the performance demands of the fighting game community. Together, we’re shaping a new generation of arcade sticks that blend Varmilo’s signature build quality with the competitive insight and industry experience that only ARCADESHOCK can deliver. |
| HORI USA | ARCADESHOCK has been an Authorized HORI Dealer since 2005, and we were the first retailer to officially import and release HRAP arcade sticks from Japan to the U.S. market. Over the years, we’ve introduced several iconic and exclusive HORI models—including the HRAP Premium Diamond VLX, HRAP VX SE, HRAP SA, HRAP SE, HRAP V3 SA, and the HRAP UMVC3 JP for Xbox 360—cementing our role as a trusted partner and key distributor. Most recently, our collaboration with HORI on the Premium VLX Kuro project continues to showcase our shared commitment to premium engineering, authenticity, and elevating the arcade-stick community. |
| OTTO DIY |
ARCADESHOCK is the official North American and Japanese distributor for Otto DIY, a brand dedicated to elevating joystick performance through premium engineering and high-quality materials. Otto DIY specializes in upgrading Sanwa Denshi and Hori Hayabusa joysticks, delivering enhanced stability, smoother motion, and more defined directional control. Through our partnership, we’re proud to bring these precision-focused upgrades to players seeking a superior competitive experience. |
| Phreakmods |
Phreakmods is the creator of The Link, the detachable joystick shaft compatible with Hori, Sanwa Denshi, and Seimitsu levers. Although we initially underestimated its potential, everything changed once we received sample units—this was a product that needed live demos, hands-on interaction, and event-driven presentation to truly shine. We debuted The Link in multiple colors at EVO 2016, and it immediately became a massive hit. In 2017, Phreakmods partnered with us to produce officially licensed EVO-engraved Links, with roughly 170 units selling out in a single day and more than 280 sold over the weekend. Phreakmods’ outstanding support, reliability, and commitment to the FGC have made them one of our most valued partners. |
| QANBA USA LLC | ARCADESHOCK’s partnership with Qanba has evolved into one of the most enduring and influential collaborations in the arcade-stick industry. What began in 2012 with the introduction of the Q2, Q3, and Q4 series—and the first-ever customized versions offered by any dealer—has grown into a strategic relationship built on trust, shared innovation, and community impact. Today, we proudly carry Qanba’s latest generation of premium controllers, including the Crystal, Obsidian, and Dragon, as well as their Guardian and Aegis travel bags, all curated to meet the standards of competitive players and collectors alike. As the FGC continues to grow, ARCADESHOCK and Qanba remain aligned in our commitment to delivering high-quality, reliable, and tournament-ready gear for players around the world. |
| SANWA DENSHI | ARCADESHOCK is the largest Authorized Dealer and supporter of Sanwa Denshi outside of Sanwa Denshi themselves, a partnership built on decades of trust, collaboration, and shared dedication to the highest standards in arcade hardware. We have worked closely with Sanwa Denshi on numerous product releases that have shaped the modern market, including the iconic character pushbuttons and balltops for BlazBlue, Guilty Gear Xrd, Street Fighter IV, and Street Fighter III: 3rd Strike. These collaborations represent only a fraction of what’s been achieved together, with many more projects in development as we continue pushing premium arcade parts and collector-grade accessories to new levels. |
| SEIMITSU | Seimitsu is a legendary Japanese amusement parts manufacturer, known for designing and producing all of their components in-house at their factory in Japan. As the first parts maker in the fighting game community to introduce clear pushbuttons and balltops, Seimitsu has long been an innovator in arcade engineering. Now one of ARCADESHOCK’s newest and most exciting partners, we’ve already begun collaborating on unique and limited-edition products that highlight the strengths of both brands. This growing partnership will bring a dedicated line of exclusive Seimitsu × ARCADESHOCK releases—fresh designs, collector-focused items, and competitive-grade parts that will make a meaningful impact on the FGC hardware landscape. |
| SPLITFRAME LLC | ARCADESHOCK is not only a partner of SPFR LLC—we are part owners, united by a shared vision to expand FGC apparel and gear in a truly impactful and fashion-forward way. This venture brings together decades of FGC experience with the design and manufacturing expertise of our longtime friend and USC colleague, Michael West, who owns the other half of SPFR and also leads the parent company behind renowned apparel brands 686 and Matix. Together, we are building products that make a statement, both in style and function. One of our standout collaborations—sold through SPLITFRAME.net—was the creation of fully custom fight stick bags, designed from the ground up to deliver purpose-built functionality while introducing a bold, signature look to the category. This partnership marks the beginning of a new era in premium FGC lifestyle gear. |
