THE ARCADESHOCK STORY
Where a childhood obsession became an industry-defining legacy.
The story of ARCADESHOCK began long before the brand had a name—before the storefront, before the exclusives, before the collaborations that shaped today’s arcade-stick culture.
It started with a five-year-old kid who couldn’t stay away from the glow of an arcade cabinet.
Every afternoon after school, Vinh Trieu would rush to the local liquor store, stacking quarters and losing hours in front of machines until someone eventually realized he’d gone missing. That passion never faded. It grew—sending him from one arcade to another, chasing new games, new rivals, and new experiences. He lived through the golden era of arcades, and watched as many of the great ones disappeared. But the love for the craft, the tech, the battles, and the community never left him.
As Vinh entered his career, he spent more than a decade immersed in the world of high-end electronics. That experience shaped his standards—precision engineering, reliability, material quality, and the pursuit of innovation became non-negotiable.
These principles would later become the blueprint for ARCADESHOCK.
Before the brand existed, the vision already did: take the arcade experience he grew up with, blend it with the highest level of modern electronics insight, and create a company that would redefine what premium arcade hardware could be.
Parallel to his professional journey, Vinh—and the small team that would eventually form around him—pursued innovation relentlessly. For nearly twenty years, they attended the Consumer Electronics Show (CES), absorbing insights from the cutting edge of global technology. It was there that the team sharpened their knowledge and refined their approach to product development.
Anyone can buy and resell hardware—but designing new products, pushing the industry forward, and delivering something truly better?
That is what drives ARCADESHOCK.
